Simon Rimmer is best known as the resident chef on BBC2's Something for the Weekend. He opened his first restaurant, Greens, in 1990, with two cookery books and hardly any experience in the kitchen, but with an overwhelming passion to create a great destination. He is now the resident chef on Channel 4's Sunday Brunch which started on Sunday 25 March 2012, which replaced Something for the Weekend. Within two years the Guardian described Greens as one of the most exciting restaurants in the UK, even though it was vegetarian. From there, Greens has gone from strength to strength, increasing from 28 to 48 covers in 2005 and, after the purchase of the dress shop next door, it's now a massive 90 covers and still packed. It has also gone on to win several awards, including The Big Issue's Restaurant of the Year award. He was the mentor on the Channel 5 programme Breaking Into Tesco, a show where people competed to get their food products sold by Tesco. He's also written 4 books The Accidental Vegetarian, Rebel Cook and Lazy Brunch (with Tim Lovejoy) and his latest book Seasoned Vegetarian.